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INTUIT CEO HISTORY

LIST OF CEOS OF INTUIT

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  • Scott Cook (1983-1994)
  • Bill Campbell (1994-1998)
  • Steve Bennett (2000-2007)
  • Brad Smith (2008-2018)
  • Sasan Goodarzi (2019-present)

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SCOTT COOK (CO-FOUNDER OF INTUIT)

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Scott Cook transformed personal finance through software.

Scott cook author

In 1983, he and Tom Proulx created Intuit with a clear mission: make money management accessible to everyone.

Cook's previous work at Procter & Gamble and Bain & Company taught him to put customers first.

This insight led to Quicken, a software that dominated the personal finance market through its simplicity.

As CEO (1983-1994) and chairman (1993-1998), Cook expanded Intuit's reach.

The launch of QuickBooks addressed a specific need: small businesses required straightforward accounting tools.

By studying how people actually handled their finances, rather than how experts thought they should, Cook built products that solved real problems.

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BILL CAMPBELL

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Bill Cam